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Communication Studies

The Communication Studies Guide will help you find books, articles, and cite your sources.

Fact Checking Images & Memes

Find Trusted Coverage

Often, claims or stories will come to you in the form of images and memes. How do you know if images have been digitally altered (Photoshopped) or if they are being shared out of context (misrepresented)?

If you want to find trusted coverage of the issue, claim, or photo, you have two options:

  1. You can search the relevant text from the image
  2. You can use “reverse image search”

Reverse Image Search Using Google

On your Computer

Using Chrome as your browser, right-click the image and select “Search Google for image.” Note: On a Mac, use Control-click. On a Chromebook, use Alt-click.

In the example below, we can do a reverse image search on this meme that suggests space lasers were responsible for the California wildfires.

Screenshot of California Wildfires,
This is a screenshot of a meme claiming that the California wildfires were caused by “powerful lasers.” We can try to check this claim with a reverse image search.

On your Phone

Using Chrome (app), touch and hold the image, then select “Search Google for This Image” Note: You may first have to click a menu option to “Open in Chrome”

Screenshot of how to search goggle for an image.
Although it is a bit more difficult, you can also conduct a reverse image search on your phone.

The Results

You will get a list of any other websites where the image has been used, including previous fact-checks of the image, and perhaps even a link to the real version of the photo.

In our example, we see that this meme has appeared in many other places, and that it has already been shown to be false by a reputable fact-checking organization.

Screenshot of the results from the reverse google search.
Our reverse image search results show that factcheck.org has already found this conspiracy theory meme to be false.

The results of this fact-checking led to some of the actual images, in context. In the screenshot below from the Twitter account for SpaceX, we see that the first image from the meme was actually an image of a SpaceX rocket launch, not a laser beam hitting California.

Image of SpaceX rocket Launch.
A Tweet from the official Twitter account for SpaceX shows the origin of one of the supposed “laser” images.

 

 

Attributions:

Introduction to College ResearchLinks to an external site. by Walter D. Butler; Aloha Sargent; and Kelsey Smith is licensed under a Creative Commons Attribution 4.0 International LicenseLinks to an external site., except where otherwise noted.

Find Trusted Coverage section adapted from “Check, Please! Starter CourseLinks to an external site.,” licensed under CC BY 4.0Links to an external site.

Reverse Image Search section adapted from “Library 10” by Cabrillo College LibraryLinks to an external site., licensed under CC BY 4.0Links to an external site.

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